Here are a few tips for building an excellent website:
Create your website with proper HTML. Errors in HTML can have an impact on displaying your information and where Google places your website on the internet.
Use the keywords that you need for your website to be found in H1 tags.
Use Keywords in the title of the page. WordPress makes the post title the page title as well so if you are using WordPress or most blogging platforms, it’s not a worry. Don’t make your title tags over 64-70 characters (there is a debate about this, but it’s what I use).
Don’t worry about Meta Keywords. They’ve not used anymore.
Keep your Meta Description to 50 words or under when you create content. Google probably won’t use it also, but if there’s not content on your page to create a listing on the search engines, then it will use Meta Descriptions to create the snippet of information in the search engine listing.
Take a few minutes to add the keywords and descriptions that apply to your images by filling in the “ALT” tag. It helps the search engines because they can’t see a graphic.
Don’t add applications that slow your website down when loading. Your position on the search engines can be decreased if your page load is slow.
Follow good practices when adding content to your website. See Watch Duplicate Content Now More Than Ever and How to Check for more.
Keep the user experience in mind when designing your website.
Only list your site in directories and places that are considered trusted.
I hope these tips will assist you in building a better website. For more information, you can contact my website design biz at 402-512-4257.